Notes

traditional vs modern ( contemporary ) masculinity

it's about getting future audiences engaged and make the brand more up to date .

what constitutes harassments

Femanilty 

body shaming

preserving what a women should look like

women can do what men can do

judgement

racism

housewives

mothers

weak minded

submissive

Masculinity  

strong

strong minded

what man are labelled as for example cheats

powerful

emotionless because they would be described as weak

aggressive

definition of feminism - its the belief that women have rights and equality .

origin  -  before both of the world wars .  1903 the 19th and early 20th century .

is it still needed - i believe it is still needed .

waves of feminism 

first wave : Late C19th - early C20th century uk and US

second wave : 1960s - 1990s - inspired by the civil rights movement - focusing on issues like sexuality and reproductive rights .

1963 ; betty friedan published , the feminine mystique ( restricted women to the role of housewife and mother .
1975 - film theorist - laura mulvey publishes

third wave ; 1990s , ideas beyond middle class white women addressing the different disadvantages women  experience because of for example their race , ethnicity and class

fourth wave ; 2000s

post feminism wave ; that its not relevant anymore

USA 1848 : 300 men and women met to rally for women's rights .

1918 ; women over thirty who owned property won the vote 

intersexuality - intersection of race .

capitalism - everyone works for themselves .


Judith butler - Gender trouble : feminism and the subversion of identity , 1990 - butler suggests gender has to do with nature .  cfrc5


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